Get a research brief before every sales call

Trigger research from your calendar so a short brief on each attendee arrives before the meeting, using Lindy's template or a Grok Bot routine.

Start the steps

Explain it simply

Before a sales call, you usually look the person up. An AI tool can do that automatically from your calendar and email you a short brief just before the meeting. This guide shows two ways to set it up.

What you need

  • A calendar where sales calls are clearly named.
  • An account with Lindy or Grok Bot.

Steps

  1. Decide which meetings count

    Use a keyword in the event title, such as 'discovery', so research only runs for sales calls.

  2. Option A: start from Lindy's template

    Lindy's sales-call prep template researches the contact on LinkedIn, Crunchbase and the web, and emails a brief 10 minutes before the call. One reviewer had it working within minutes.

  3. Option B: build it as a Grok Bot routine

    Add an hourly routine during working hours that looks ahead to the next meetings.

    PromptWritten by our editors from the sources
    Every hour from 8am to 5pm, check my calendar for meetings with "discovery" in the title starting in the next 60 to 120 minutes that you haven't prepared yet.
    
    For each one, email me a brief under 150 words: the attendee's role and company, recent news, likely priorities, and three sharp questions.
    If you can't verify something, leave it out.
  4. Keep it short and verified

    Ask for a strict word limit and three questions, and tell it to leave out anything it cannot verify.

  5. Watch the cost

    Lindy charges credits per action; the reviewer used up her monthly credits while building other workflows. Grok Bot routines count against your plan’s usage.

How to know it worked

  • A brief arrives before each matching meeting, and only those.
  • Two spot-checked briefs match what LinkedIn shows.

Watch-outs

  • Lindy's pricing in the source review is undated; check the current plans.

See real examples

The use cases this guide is built from:

Steps are written by our editors from the sources above. Test on low-risk work first. Spotted a mistake? Suggest a correction.