Make

Make

Visual automation builder for multi-step workflows across apps.

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Explain it simply

Make connects your apps with step-by-step automations you build visually, such as "when a form is filled in, add a row to a sheet and send an email." It works best when every step is the same each time.

Reliable for predetermined steps with specific inputs and outputs. One consultant kept her content system here after an agent builder kept erroring.

Verdicts

Use Cases

Evidence grade B

Sales

Get a research brief on every prospect 10 minutes before the call

Annika Helendi copied Lindy's sales-call prep template: it researches each discovery-call contact and emails her a brief 10 minutes before the meeting. It worked within minutes.

How it went

The call-prep template and the notetaker worked out of the box. The content system did not: constant errors burned through her monthly credits, so it stayed on Make.

  • Credit costs made her avoid experimenting, including with the YouTube agent.
  • She reported 400 free credits without premium actions and $50 a month for 5,000 credits; the review is undated, so check current pricing.
  • Her rule of thumb: fixed, step-by-step workflows belong in Make; simple agent tasks in Lindy.
  • The review includes her Lindy referral link.
View prompt
PromptWritten by our editors from the source
When a calendar event with "discovery" in the title is 10 minutes away, research each external attendee: LinkedIn, company site, Crunchbase and recent news.

Email me a brief under 150 words: role, company stage, likely priorities, three sharp questions, and one thing we have in common.

If you can't verify something, leave it out.
annikahelendi.substack.com

Best for

  • Content and reporting pipelines with fixed steps
  • Owners who prefer a visual builder over code

Watch-outs

Know before you start

  • Judgment-heavy tasks are better handed to an agent

Pricing and access

Free and paid plans; check make.com.

As of Oct 15, 2026. Prices and plans change; check the official site.