Audit your Google Business Profile against the businesses outranking you
A local SEO marketer published 20 Grok Bot prompts that browse Google Maps, pull competitors' categories and attributes into spreadsheets, and run a 12-week audit plan.
Explain it simply
A local marketing expert shared 20 instructions for an AI assistant that compares your Google business listing with your competitors' on Google Maps. It collects their categories and details into a spreadsheet and shows what your listing is missing. He doesn't share measured results.
What was done
Sarvesh Shrivastava, who says he has 14 years of local SEO experience with home-services clients, shared 20 prompts for Grok Bot.
You load a business-context brief first. The prompts have the Bot browse Google Maps, collect competitors' profile categories and attributes into spreadsheets, and work through reviews, keywords, citations, backlinks and content gaps on a 12-week schedule.
How it went
No measured results. His claims are anecdotal: clients who added one secondary category started showing up for new searches the following week.
- Promotional: the article ends with a pitch for his agency.
- Everything depends on the Bot reading Maps and profile pages correctly; check the data before you change your profile.
- Published in August and re-shared on October 14, 2026.
Prompt
Use the business brief I gave you.
In your browser, search Google Maps for "[service] in [city]" for each of these keywords: [keyword 1], [keyword 2], [keyword 3].
For each search, record the businesses in the top three map results and their positions. Open each competitor's Business Profile and note its primary and secondary categories, rating and review count.
Build a spreadsheet with one tab per keyword. Then list the categories competitors use that my profile is missing, ranked by how many top competitors use them.Rewritten from the article's first prompt; the source has all 20.
Setup notes
- Paste a business brief first: services, areas, target keywords, review counts, competitors and what you've tried.
- Run the category and attribute audits before anything else.
- Check a sample of the Bot's Maps data by hand before editing your profile.
Business fit
Who this helps, and how:
- Local & servicePlumbers, HVAC, clinics and other service-area businesses get a concrete list of profile fixes.
- AgenciesLocal SEO agencies can run the audit for every client on a schedule.
- Shopify & ecommerceStores with a physical location can run the same audit on their local listing.
Related
Similar tools
Other tools for this job, and how they differ. Chosen by our editors, never paid for.
- Claude Code
Pulls real Search Console data through an MCP connection and edits pages, with a person approving live changes.
See it in use: Run SEO with Claude doing the work and Search Console data doing the thinking
- Claude
Writes pages and posts well, but fills gaps with plausible numbers when real data is missing, so connect your data.
See it in use: Run SEO with Claude doing the work and Search Console data doing the thinking
Evidence grade D means: A brief, early or in-progress claim. Treat it as an idea to test, not proof. How we grade. Spotted a mistake? Suggest a correction.