Give an always-on agent a revenue target and let it run the business
Nat Eliason's OpenClaw agent, Felix, builds and sells digital products around the clock and reports $177,417 in lifetime revenue.
Explain it simply
Nat Eliason set up an AI agent, named it the CEO, and gave it a goal of $1 million in sales. The agent creates and sells digital products such as guides, answers customers and reports its numbers every night. Nat still sets the strategy and fixes its mistakes.
What was done
Nat Eliason made an OpenClaw agent named Felix the 'CEO' of his company, gave it an X account and set it a $1M revenue target.
Felix runs on Claude Opus 4.6. It talks to Nat on Discord and to customers through its own agent email. Nat writes the plan; Felix carries it out.
It launched a site selling guides overnight, built Claw Mart, a marketplace for agent skills, and sold setup services for a while. Sub-agents handle support email, coding and SEO content.
A heartbeat, a nightly revenue review and a daily plan keep it accountable.
How it went
In an interview, Felix reported $177,417 in lifetime revenue across products and services.
- Revenue is self-reported from Nat's own dashboard.
- Nat still sets strategy, makes judgment calls and corrects tone; Felix can't take calls and runs into context limits.
- Distribution did much of the work: one analysis notes Nat's 100,000+ newsletter subscribers and 300,000+ X followers.
- Nat put in long days early on, building the system around the agent.
Prompt
You are [name], operator of [company]. Target: $[X] in revenue by [date].
Every morning, write a five-line plan tied to the target.
Every night, post a revenue review to [channel]: sales, refunds, what worked, what to stop.
You may build and publish digital products priced under $[N] on [Stripe or Gumroad], post from [X account] up to [3] times a day, and answer customers at [agent email].
Ask me in [Discord] before refunds over $[amount], new spending over $[amount], legal terms or partnerships.Setup notes
- Run OpenClaw on a dedicated machine or server with only the accounts the business needs.
- Give it one revenue target and a written plan; read its daily plan and nightly report.
- Set hard spending and refund limits that require your approval.
- Expect to invest real time up front in memory, security and workflows.
Business fit
Who this helps, and how:
- Solo foundersFounders with an audience can test digital products and services without hiring.
- CreatorsCreators can pair an agent with their audience to launch guides and templates.
- AgenciesConsultants can turn know-how into guides that the agent sells and supports.
Related
- Let an AI agent build and sell digital guidesIncome automation
- Sell done-for-you AI agent setups to other businessesIncome automation
- Evidence grade DGive your Grok Bot team Claude and ChatGPT models by installing their CLIsGrok Bot + Claude Code
- Evidence grade DOnboard your first Grok Bot like a new hire, with a probation periodGrok Bot
- Evidence grade DSend your whole Bot team to find one improvement eachGrok Bot
Similar tools
Other tools for this job, and how they differ. Chosen by our editors, never paid for.
- Grok Bot
Managed, with no server to run; it asks before sending, posting, buying or deleting, so it acts less on its own.
See it in use: Run a weekly local newsletter with a six-Bot team
- Hermes Agent
Also self-hosted with memory and skills, but its defaults suit work behind your team rather than facing customers.
See it in use: Draft support replies inside your helpdesk with a self-hosted agent
Evidence grade B means: The person who did the work describes the setup and results in detail. How we grade. Spotted a mistake? Suggest a correction.