Claude Picked a Slow Product and Segment From Omnisend Data, and the Email Brought In $26,619
An e-commerce founder connected Claude to Omnisend and asked it to plan a campaign for a slow-selling product, sent to engaged subscribers who hadn't bought in 30 days. The send showed $26,619.35 in revenue within 48 hours.
Who this is about: E-commerce founder and marketing educator (Sell Anything Online)
What it takes
- Cost
- Free planClaude: Free plan. Pro is $20 a month billed monthly ($17 a month billed yearly), and Max starts at $100 a month. Team seats are $25 a month billed monthly.Price checked Oct 24, 2026 on claude.com. Prices change; check before you buy.
- Setup time
- Under an hourOur estimate from the source, for one business.
- Skill needed
- No codeApps and settings only.
Explain it simply
She connected Claude, an AI assistant, to Omnisend, the store's email tool, so it could see products and who opens emails. She asked it to pick a slow-selling product and write a campaign for people who click emails but have not bought lately. She reviewed the draft, sent it, and used that focused list instead of emailing everyone.
What was done
Anaita connected Claude to her Omnisend account and asked it to act as her email marketing expert, reviewing products, store data, past campaigns and engagement. She asked for a campaign for a product that wasn't selling, sent to engaged subscribers who hadn't bought in the last 30 days. Claude drafted an email offering 20% off thank-you cards with a discount code, and she sent it to that segment.
A separate editor template, with no business result, asks Claude or ChatGPT for a value-add offer instead of a blanket discount, plus a two-sentence SMS, a short email and a 3-frame Instagram Story, aimed at open slots or slow stock in the next 48 hours.
How it went
The segment showed $26,619.35 in revenue, compared with $4,011.03 for a separate send, within 48 hours, including a resend to people who didn't open.
- It's one campaign, and her list quality and offer did much of the work.
- She creates marketing content for e-commerce founders, so treat the reel as partly promotional.
- That template cites the FCC: "Commercial texts require written consent" and people may opt out "at any time and in any reasonable manner".
Prompt
"Act as my email marketing strategist. Using my connected Omnisend data:
1) list my 5 products with the lowest sales in the last 60 days,
2) build a segment of subscribers who opened or clicked in the last 30 days but haven't bought in the last 30 days,
3) draft one campaign for [product] to that segment with a [20%] code, subject line, preview text and short body.
Create it as a draft only. Don't send."
After sending, resend to non-openers after 24 to 48 hours with a new
subject line.Adapted from what she describes in the reel.
Business fit
Who this helps, and how:
Shopify and e-commerce sellers: ask AI to find slow products and the subscribers most likely to buy them.
Shopify & ecommercePackaging, stationery and gift brands: run offers tied to timing, like thank-you cards after a sales peak.
Shopify & ecommerceLocal retailers with an email list: win back engaged subscribers who stopped buying.
Local & serviceFreelance email marketers: start each client audit with an AI review of their data.
Agencies
Related
- Evidence grade BClaude in Chrome Set Up Four Google Ads Campaigns From a Keyword ListStrong evidence, using Claude, Google Ads and Semrush
- Evidence grade CCan AI Assistants Read Your Website? A Check of 18 Cleaning-Company SitesVendor or secondhand, using Claude and OpenKrill Site Check
- Evidence grade DLet Claude Run Your Meta Ads Against Live Shopify SalesLight evidence, using Claude, Meta Ads connector (MCP) and Shopify connector (MCP)
- AI marketing use casesDepartment hub: AI for marketing, 26 examples
Similar tools
Other tools for this job, and how they differ. Chosen by our editors, never paid for.
- Klaviyo
A common Shopify-focused email platform with strong segmentation; you can still ask Claude to plan campaigns from exported data.
- Mailchimp
Broader small-business email tool if you are not on Shopify-centric stacks.
- ChatGPT
Can draft campaign copy and segment ideas from data you paste, without a live connector to Omnisend.
“Light evidence” (grade D) means: A brief, early or in-progress claim. Treat it as an idea to test, not proof. How we grade. Spotted a mistake? Suggest a correction.