ClayAutomation

Clay

Name: Clay
Availability: OnlineOnly
Author: Clay

Go-to-market data platform: find and enrich leads from many providers, with AI research agents and workflows.

Price: Free plan
Skill needed: Some tech skills
3 examples on this site

Visit Clay

Facts checked Oct 16, 2026Price checked Oct 16, 2026 on clay.com.

Explain it simply

Clay helps sales and marketing teams build lists of the right companies and people to contact. It looks up details like work emails and job changes from many data sources and can use AI to research each company. Agencies and startups use it to run targeted cold outreach.

New to AI? See how AI works

Clay pulls company and contact data from 150+ providers in waterfalls, enriches it with Claygent, its AI web-research agent, and runs it through workflows into your CRM or email tools. An agent plugin and CLI let coding agents build in Clay.

Use Cases

Clay for sales 3

SalesStrong evidence (evidence grade B)

Choose which industry to sell to with a 15-minute AI research pass

Consultant choosing a target industry

Patrick Schaber spent about 15 minutes in ChatGPT Deep Research, received a 10-page report, and chose industrial manufacturing. He then used Claude and Clay's free plan. The sales result is not reported.

Cost: Free plan
Setup: an afternoon
Skill needed: Some tech skills

ChatGPT Claude Clay Solo founders AgenciesAssisted

patrickschaber.substack.com

SalesVendor or secondhand (evidence grade C)

An Outbound Agency Has Grok Bot Build Clay Workflows and Review Every Campaign Daily

B2B outbound agency (Growth Engine X; Eric Nowoslawski)

An agency lets helpers build email lists, then checks each day which ones are weak.

Cost: From $30/month
Setup: a few days
Skill needed: Some tech skills

Grok Bot ClayGrok Build CLISmartLead+2 moreAgenciesApprove-to-send

clay.com

SalesVendor or secondhand (evidence grade C)

A Revenue Team That Had Never Shipped Code Built Its Own Call Review Tools in Claude Code

AI video software startup, B2B revenue team of ten (OpusClip)

OpusClip's 10-person revenue team, which had never written production code, went from reviewing 5–10% of sales calls to 100% with Claude Code. One transcript exposed a support-routing problem; after the fix, that channel added $200K+ in pipeline.

Cost: Free plan
Setup: a few weeks
Skill needed: Some tech skills

Claude Code n8n ClayHubSpotCustom Zoom MCP server+2 moreStartups AgenciesAssisted

claude.com

Best for

Outbound agencies and growth teams building targeted lead lists
Teams that want AI research on each account before outreach

Watch-outs

Know before you start

Two meters, actions and data credits, make costs harder to predict
CLI sign-in needs an Admin or Editor role, and the agent plugin is in beta on Mac and Linux
Token-heavy AI models are billed by actual usage

Pricing and access

Free plan with limited actions and data credits. Paid plans are usage-based: actions measure platform work and data credits buy data and AI. CRM sync, webhooks and HTTP integrations start on the Growth plan.

Price checked Oct 16, 2026 on clay.com. Prices and plans change; check the official site before you buy.

Facts and sources

Clay's pricing page lists Claygent, its AI web-research agent, on every plan, including Free.Clay, Oct 16, 2026
Clay says CLI runs consume the same credits and actions as the equivalent work in the app.Clay, Oct 16, 2026