An SEO Agency Founder's News-to-Social Agents Brought In a New Client
Two Zapier agents find and analyze industry news each morning and draft social posts in the founder's voice for approval in Slack, and after she shared a demo, a client asked her to build the same system for them.
Who this is about: SEO-focused content agency (The Blogsmith)
What it takes
- Cost
- Free planZapier: Free plan with 100 tasks a month. Professional starts at $19.99 a month and Team at $69. Zapier Agents are priced separately: free for 400 activities a month, or Pro at $33.33 a month billed yearly.Price checked Oct 15, 2026 on zapier.com. Prices change; check before you buy.
- Setup time
- A few daysOur estimate from the source, for one business.
- Skill needed
- No codeApps and settings only.
Explain it simply
Every morning, one AI helper searches the news for stories the agency's readers care about and writes down why each one matters. A second helper turns those stories into LinkedIn and X posts in the founder's writing style. She reads them in Slack, a team chat app, and approves, edits or deletes each one, so she only spends time reviewing.
What was done
Maddy Osman built two agents. The first runs every morning: it searches live Google News for her niches, filters stories for relevance to her audience of CMOs, summarizes each one with why a CMO should care, and logs it in Airtable so stories are not repeated. The second runs a few minutes later: it pulls the fresh items, applies her agency's style guide and writes one LinkedIn post and one X post per story.
Drafts go to Airtable and a Slack channel, where she approves, edits or deletes them.
How it went
She no longer spends mornings reading dozens of articles and stopped missing timely angles. The story says the system saves her hours every week. After she shared a demo online, a client asked her to build a similar system for them.
- Limits: the first version took about a week of step-by-step testing, and she warns that one small change can break a later step. Hallucinations remain a risk, which is why every post goes through human approval. The case comes from a marketing vendor's story series, and the exact hours saved are not stated.
Prompt
Agent 1 (scheduled each morning):
Search Google News for [niches]. Keep only stories relevant to [audience].
For each, summarize key points, explain why it matters, and answer
"Why should a [target customer] care?" Log title, URL, summary and context
in Airtable. Skip anything already logged.
Agent 2 (runs a few minutes later):
Pull today's new Airtable items. Using style-guide.pdf, write one LinkedIn
post and one X post per story. Save to Airtable and send to #social-review
in Slack for approval. Nothing posts without approval.
Builder tips: keep instructions explicit but short, test after every change.The two-agent setup from the story, adapted into instructions.
Business fit
Who this helps, and how:
Agencies and freelancers: run this for your own brand, then sell it to clients as a "news to approved posts" service.
AgenciesIndependent contractors (barbers, bartenders, consultants): consultants can stay visible on LinkedIn with timely takes without daily research.
AgenciesMedical and health professional business owners: surface relevant health news and draft posts for staff review before anything is published.
Local & serviceStartup founders and e-commerce sellers: track industry news and competitor moves and get post drafts ready to approve.
StartupsContent creators: feed a daily queue of timely topics in your own style.
Creators
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Similar tools
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“Vendor or secondhand” (grade C) means: A tool maker's case study, a promotional demo, or someone else's write-up. How we grade. Spotted a mistake? Suggest a correction.