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Google's AI assistant, with Deep Research, custom Gems and links to Gmail, Docs and Sheets.
Gemini is Google's AI assistant. It can research a topic across the web and write a report, and you can save a custom Gem for a job you repeat. It fits well if your work already lives in Gmail, Google Docs and Google Sheets.
Used in the entries here to research and score sales leads with Deep Research and a custom Gem, and to describe video clips in an editing pipeline.
OperationsVendor or secondhand (evidence grade C)
Granola maker (Jamie's Farm)
Google's Workspace blog says Jamie's Farm granola uses Gemini to organize its stock tracking, saving her 20 hours a week on paperwork. Gemini in Sheets builds tables, formulas, pivot tables and charts from a prompt.
SalesLight evidence (evidence grade D)
Google's US pricing page lists the Gemini AI assistant in Gmail on Business Starter ($7 per user a month) and Gemini in Gmail, Docs and Meet on Business Standard ($14). Help me write drafts replies and proposals from a short instruction.
SupportLight evidence (evidence grade D)
Paste recent Google reviews into Claude, ChatGPT or Gemini with rules: thank happy customers for something specific and answer complaints calmly without arguing in public. You edit and post each reply from your Business Profile.
OperationsLight evidence (evidence grade D)
Film yourself doing a task while explaining each step, upload it to the Gemini app and ask for a one-page checklist. Gemini's free plan accepts up to 5 minutes of video in total; a transcript in Claude or ChatGPT also works.
SalesStrong evidence (evidence grade B)
AI implementation and strategy consultancy
Using only Google's tools, an AI consultant built a two-command Gemini pipeline that produces a researched company profile, a 0–16 qualification score and an outreach draft in under 20 minutes, instead of about 45 minutes of tab-switching.
ContentStrong evidence (evidence grade B)
Niche YouTube channel (6DOF Reviews, VR game reviews)
On the roughly 10K-subscriber 6DOF Reviews channel, a Claude Code agent builds each edit from the voiceover and gameplay footage and sends a phone preview. Five videos shipped in two weeks, saving about 10 hours by the owner's estimate.
Know before you start
Free with a Google account. Google AI Plus is $4.99 a month and Google AI Pro is $19.99 a month; Ultra starts at $99.99.
Price checked Oct 15, 2026 on gemini.google. Prices and plans change; check the official site before you buy.