Post 8 to 10 Times a Week from a Google Sheet with Make.com
For a supplements brand, a Make.com workflow fed by a Google Sheet took posting consistency from about 60% to 100% in 30 days, the freelancer who built it reports.
Who this is about: Automation freelancer building for a health and supplements brand
What it takes
- Cost
- Free planMake: Free plan with up to 1,000 credits a month. Core is listed at $12 a month and Pro at $21 a month for 10,000 credits.Price checked Oct 15, 2026 on make.com. Prices change; check before you buy.
- Setup time
- An afternoonOur estimate from the source, for one business.
- Skill needed
- Some tech skillsComfortable installing an app, pasting an API key or running a command.
Explain it simply
The team writes posts in a Google Sheet and stores images in Google Drive. Make.com, a tool that connects apps together, reads the sheet and publishes to Instagram and Pinterest on a schedule. The client can hit the weekly posting goal without opening each social app by hand.
What was done
An automation freelancer built a posting engine for a health and supplements client whose goal was 8 to 10 posts a week without opening the apps.
The client fills in one Google Sheet row per post: caption, image link and date. Make watches the sheet, pulls the image from Drive on the scheduled date, posts to Instagram (carousel or reel) and Pinterest (rich pin), then marks the row "Posted" and logs the run.
How it went
After 30 days, the builder reports 100% posting consistency (up from about 60%), +34% Instagram reach, which he credits to better posting times, and +1.7K monthly visitors from Pinterest. The client is scaling from 30 to 90 posts a month without hiring.
- These are the builder's own figures from a low-engagement post promoting his work. There's no screenshot or independent check, and the reach gain may have other causes.
Prompt
Google Sheet columns:
date | platform (IG / Pinterest / both) | format (carousel / reel / pin)
| caption | image_drive_link | pin_link | status | log
Make.com scenario:
1. Trigger: Google Sheets > Watch rows (or a daily schedule that searches rows where date = today AND status is empty).
2. Google Drive > Download the file from image_drive_link.
3. Router:
- Instagram for Business > Create a post (carousel or reel)
- Pinterest > Create a pin (title, description, destination link)
4. Google Sheets > Update row: status = "Posted", log = post URL + time.
5. Error handler: set status = "Failed" and email yourself.
Test with 2 rows before loading a full month.Our setup notes from the workflow the post describes.
Business fit
Who this helps, and how:
E-commerce sellers: plan a month of product posts and pins in one sheet and let the automation publish them.
Shopify & ecommerceAgencies and freelancers: give clients a shared sheet as their calendar, with no new tool to learn.
AgenciesRetail store owners: batch weekly new-arrival and sale posts in one sitting.
Local & serviceIndependent contractors (barbers, bartenders): schedule portfolio photos and availability posts for the slow days.
Local & serviceMedical and health practice owners: schedule pre-approved educational posts so the feed stays active without daily work.
Local & service
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“Light evidence” (grade D) means: A brief, early or in-progress claim. Treat it as an idea to test, not proof. How we grade. Spotted a mistake? Suggest a correction.