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What real businesses did, and how it went.
MarketingStrong evidence (evidence grade B)
Meta ads agency for e-commerce brands (Skaleit)
An ecommerce ads agency tested the Manus agent inside Meta Ads Manager on a live client account, and it reported January ROAS as 14.25x when the real figure was 1.76x.
SupportStrong evidence (evidence grade B)
You can let a helper answer the inbox, and it asks you before a refund.
ContentVendor or secondhand (evidence grade C)
Solo jewelry brand in London (Miss Cecilia)
Jewelry founder Cecilia Pidgeon says matching backgrounds for twenty photos used to cost her a full day; with a saved Photoroom template and Batch, 20 photos are edited in seconds. Photoroom says it contributed to a 50% sales increase.
ContentVendor or secondhand (evidence grade C)
Poshmark reseller with about 8,000 listings (Alex Mahl)
Reseller Alex Mahl runs the first photo of each listing through Photoroom's Batch tool for a white background, batch-editing 10 listings in 3 minutes. In Photoroom's story she credits white backgrounds with a 500% sales jump.
ContentVendor or secondhand (evidence grade C)
Apparel brand on Shopify (Ameliora), founder Adrienne Kronovet
Ameliora's founder uses Photoroom and its Shopify integration instead of ghost-mannequin shoots that cost up to $120 per product. She says work that took three months now takes two minutes, and the recolor tool shows more color variants.
ContentVendor or secondhand (evidence grade C)
Two-person sportswear brand on Shopify (Layer, UK)
Layer, a two-person sportswear brand, turns phone photos taken at home into studio, lifestyle and model images with Photoroom and sends them to Shopify. It says this saved hundreds of pounds on shoots and reports a 50% rise in online sales.
MarketingVendor or secondhand (evidence grade C)
April Polk of JaeLuxe Shoetique, an early Muse tester, had it find and shut down duplicate Klaviyo flows that were emailing customers twice.
SalesVendor or secondhand (evidence grade C)
Shopify and direct-to-consumer sellers (vendor demo)
A vendor's agent tool reads public Shopify product feeds every day and reports new and removed products plus price and stock changes. In its own one-day test it logged 10 variant stock changes at allbirds.com and 266 at gymshark.com (10,027 products read).
SalesVendor or secondhand (evidence grade C)
Online seller of hyperbaric chambers (Oxycell), founder-led
Oxycell routes inbound calls from CallRail to a Bland voice agent that answers product questions and qualifies buyers. Bland's customer story quotes an 81.6% month-over-month revenue increase in the first month.
MarketingVendor or secondhand (evidence grade C)
Apparel brand (Criquet Shirts, Austin, Texas; one- to two-person retention team)
Criquet Shirts used Orita's machine-learning scores through Klaviyo to reach seasonal buyers, cutting send volume ~40% as revenue rose 30% in three months. Claude now builds location segments in 10-15 minutes and drafts emails.
SupportVendor or secondhand (evidence grade C)
A shoe store lets an AI helper answer order and return questions.
MarketingLight evidence (evidence grade D)
Shopify store owner
A store owner connected Claude Code to his Shopify theme and in about 40 minutes added structured data and alt text for 14 of 17 product images. After converting images to WebP, page load (LCP) fell from 8.6s to under 4s.
MarketingLight evidence (evidence grade D)
E-commerce founder and marketing educator (Sell Anything Online)
An e-commerce founder connected Claude to Omnisend and asked it to plan a campaign for a slow-selling product, sent to engaged subscribers who hadn't bought in 30 days. The send showed $26,619.35 in revenue within 48 hours.
MarketingLight evidence (evidence grade D)
E-commerce seller (slippers, Shopify store)
Davie Fogarty used a Pinterest reference, a ChatGPT-written JSON prompt and an AI image tool to create slipper product photos, and his Shopify dashboard in the video shows $2,300 in sales over 5 to 6 days.
MarketingLight evidence (evidence grade D)
Small online store (owner not named; about 50 SKUs, ~3,000 orders a month)
Over 90 days on a ~50-SKU store, AI drafts cut product-description time from ~45 to ~18 minutes and AI subject lines averaged +5.4 open-rate points across 11 sends. He expected 30 hours a month back and got about 12.
OperationsLight evidence (evidence grade D)
Veteran-owned online collectibles shop (Dragon Ball figures, knives, EDC, vintage coins)
A veteran-owned collectibles shop says Grok Bot rebuilt its store categories, rewrote listings, priced inventory and listed new Dragon Ball figures from the owner's phone photos in minutes.
MarketingLight evidence (evidence grade D)
E-commerce brand run by a content creator (Physical Phones)
You can link Claude to your ads and your shop so it can see spend and sales.
MarketingLight evidence (evidence grade D)
Small-batch boot maker (Chisos Boots)
You can let a helper draft the email, then you check it before it sends.
SalesLight evidence (evidence grade D)
Food truck with a catering business
A food truck owner used ChatGPT to build his own catering ordering on his website in 2 days, with pricing math, reminders and staff and admin views, so orders no longer have to go through a marketplace that takes 20% of each one.
SupportLight evidence (evidence grade D)
E-commerce brand (Cold Life, filtered shower heads)
An AI support chatbot called "Amy" handled 4,227 conversations for shower-filter brand Cold Life, needed a human in only 273 of them, and the founder's dashboard credits it with $513,700 in revenue impact.
MarketingLight evidence (evidence grade D)
Sleep tech hardware and subscription company (Eight Sleep, about 160 employees)
A co-founder used Claude to build helpers that pick who gets each email.
SalesLight evidence (evidence grade D)
Delivery-focused sushi restaurant chain (7 locations)
For a delivery-focused sushi chain that gets about 90% of its orders through Instagram DMs, an agent now answers instantly, flags allergens, upsells and sends confirmed orders to the kitchen.
MarketingLight evidence (evidence grade D)
Paid-ads agency (@lotfi.drif)
A paid-social agency trained AI on its best-converting client ads, turned them into 20 to 30 reusable ad structures, and now builds campaigns for clients spending $3,000 to $5,000 a day. No client names or return-on-ad-spend figures are shown.
Money-making workflows people have shared. Unverified income claims are labeled.
Strong evidence (evidence grade B)
Seasonal print-on-demand Etsy shop (The Cozy Bow Company, a side project)
A builder drafts designs with AI, says yes or no, and code lists them on Etsy.
No income sharedNo sales figures yet: 85 live listings by the end of week one, which hadn't brought in visitors.
Vendor or secondhand (evidence grade C)
Felix is an AI helper that writes guides and lists them for sale.
Unverified claim$177,417 in lifetime revenue across all streams, self-reported from the owner’s dashboard
Light evidence (evidence grade D)
Gumroad digital product seller (@allizerll)
A Gumroad seller who nearly quit because filming herself was exhausting now writes a script and lets an AI video tool make the promo video. Her dashboard screenshot shows 911 sales and $2,015.32 across three products, with no timeline.
Unverified claim911 sales and $2,015.32 across three products in a Gumroad dashboard screenshot, with no timeline
Light evidence (evidence grade D)
Amazon online arbitrage seller (@fbajayden)
An Amazon arbitrage seller uses one Claude prompt to judge products against fixed buy rules and another to research suppliers. His screenshots show monthly sales growing from $235,902 in March to $372,802 in August: sales, not profit.
Unverified claimMonthly Amazon sales growing from $235,902 in March to $372,802 in August, by his screenshots. Sales, not profit.
Light evidence (evidence grade D)
Amazon KDP coloring book publisher (@vickyopensart)
You can have a tool draw coloring pages, then list the book on Amazon.
Unverified claim$68,943.68 in Amazon product sales over 30 days, shown on her seller dashboard in an Instagram reel. Gross sales, not profit.
Light evidence (evidence grade D)
Digital product creator (Carlyspire Creatives)
A digital product creator wrote a children's recipe ebook with ChatGPT's help, designed it in Canva and sells it on Gumroad and Raket.PH. Her Gumroad dashboard on camera showed $1,595.81 from 11,645 views.
Unverified claim$1,595.81 in Gumroad sales from 11,645 views, shown on camera in her Instagram reel
Light evidence (evidence grade D)
Etsy digital template shop (side hustle)
On day 45 of a public 90-day challenge, a creator's Etsy dashboard showed 13 orders and ₹19,657 (about $220) in one day, led by a wedding planner spreadsheet she made with Pinterest research and AI design help. It's a single-day snapshot.
Unverified claim13 orders and ₹19,657 (about $220) in one day, shown on her Etsy dashboard on day 45 of a public 90-day challenge
Light evidence (evidence grade D)
Etsy print-on-demand shop (Moriah's designs)
A print-on-demand seller spots trending Halloween shirts on Etsy, makes her own designs in Playground AI and lists them through Printify, and showed $4,400.66 in revenue on her dashboard. That's revenue, not profit, and only on screen.
Unverified claimUS$4,400.66 in revenue shown on her dashboard in a Facebook reel. That's revenue, not profit, over a period she doesn't state.
Light evidence (evidence grade D)
Print-on-demand creator who also sells a merch course
A merch creator walks through a TikTok Shop listing for an AI-designed Bigfoot national parks shirt showing 4,018 units sold, and works out about $5.68 profit per shirt, roughly $22.8K in total. These are TikTok's estimates and his own math.
Unverified claimA TikTok Shop listing showing 4,018 units sold and $88.1K in estimated revenue, from his Instagram reel; about $5.68 profit per shirt by his own calculation
Light evidence (evidence grade D)
Coloring book publisher and side hustler (@cado.prints)
You can draw coloring pages in Claude and list the book on Amazon.
No income sharedNo sales figures of his own. To show demand, he points to another seller's $12 coloring book with at least 18,000 copies sold.
Light evidence (evidence grade D)
TikTok Shop clothing seller (side hustle)
Early: a creator posting about 10 AI-generated clothing videos a day to TikTok Shop, at about 30 seconds of her time per video, had low click-through and no sales after 3 days.
No income sharedNo sales after three days of posting about 10 AI-generated videos a day. She is logging the results day by day.
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